Product / Account-based marketing
Account-based marketing
True ABM: account-first, signal-driven, continuously learning. RevWorks ABM is built into the platform—so plays, personas, signals, and execution stay connected.
What it includes
- Account-first segmentation and targeting
- Persona mapping and coverage visibility
- Signal-triggered plays with coordinated orchestration
- Measurement aligned to accounts and opportunities (no vanity lead metrics)
Visual mock suggestion
Play builder with: target accounts, persona map, trigger signals, multi-channel steps, ownership, and approval checkpoints. Pair with an account coverage board.
Example workflows
When a target account hits a trigger signal
RevWorks proposes an ABM play variant mapped to the right personas and channels, then routes for approval before launch.
When engagement is strong but a key persona is missing
RevWorks flags the coverage gap, suggests sourcing/enrichment, and drafts persona-specific outreach for approval.
When sales and growth touch the same account
RevWorks coordinates timing and messaging so the buyer experience stays consistent.